Will AI replace copywriters?

Very likely.

Generating text is what large language models do best. One of the most exposed creative jobs.

AI-proof score

17/100

High risk

Much of this work can already be automated.

Easy to automateNeeds a human

Our estimate from published research, not a prediction about you or any employer. How we score jobs

Share your result

Know someone worried about their job? Send them this.

Realistic moves from copywriter / content writer into work that’s much harder to automate.

74Fairly safe

Degree plus Qualified Teacher Status (PGCE, School Direct, SCITT or teacher degree apprenticeship).

50Changing

68Fairly safe

Start as an events assistant, or move across from hospitality.

Six ratings feed the score. Four protect a job from AI and two expose it. How we score jobs

Hands-onProtects: Skilled physical work in the real world
Unpredictable settingsProtects: Every site, home or patient is different
Human touchProtects: Trust, care or persuasion face to face
AccountabilityProtects: Licensed or high-stakes — someone has to sign it off
Screen-basedExposes: Work done on a computer with text, data or images
RoutineExposes: Repeatable, rules-based tasks

Armstrong Lloyd - Marketing Recruitment · London

£70k–£85k

Copywriter / content writer: Generating text is what large language models do best. One of the most exposed creative jobs.

2 days agovia ReedView & apply →

17High risk

Matchtech · Basingstoke

£35k–£40k

Copywriter / content writer: Generating text is what large language models do best. One of the most exposed creative jobs.

2 weeks agovia ReedView & apply →

17High risk

Chambers and Partners · Birmingham

Copywriter / content writer: Generating text is what large language models do best. One of the most exposed creative jobs.

3 weeks agovia ReedView & apply →

17High risk

Loading jobs…