Humans Wanted

Will AI replace marketing executives?

Likely.

Campaign copy, emails, images and reports can all be produced by AI now. Strategy and brand judgement are what's left.

AI-proof score

30/100

At risk

AI can already do much of this work.

Easy to automateNeeds a human

Our estimate from published research, not a prediction about you or any employer. How we score jobs

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Safer jobs to look at

Realistic moves from marketing executive / manager into work that’s much harder to automate.

Why it scores 30

Six ratings feed the score. Four protect a job from AI and two expose it. How we score jobs

Hands-onProtects

Skilled physical work in the real world

Unpredictable settingsProtects

Every site, home or patient is different

Human touchProtects

Trust, care or persuasion face to face

AccountabilityProtects

Licensed or high-stakes — someone has to sign it off

Screen-basedExposes

Work done on a computer with text, data or images

RoutineExposes

Repeatable, rules-based tasks

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